Sr Product Manager, HAE Marketing at CSL Limited in King Of Prussia, PA
Main Responsibilities and Accountabilities:
o Under the guidance of the Director of HAE Marketing, the individual will contribute to the annual strategic and marketing planning process for HAEGARDA and BERINERT with input from cross-functional teams, external partners and customers. o Provide direction and guidance to consumer product manager on HAE franchise team o Deliver impactful campaigns that execute via digital, website, mobile, email/CRM and point of care o Optimize the CRM strategy and content development in a manner that integrates the totality of the patient journey to ensure the best possible personalized patient experience. o Identify opportunities to drive opt-ins, optimize patient access and retain patients through technology improvements, strategic partnerships, or program enhancements. o Develop and track the measurement of key metrics for the media mix, consumer engagement, channel effectiveness, and brand performance while linking to script lift and the broader success metrics of the brand. o Provide direction to agency and vendor partners to ensure quality and timely completion of deliverable or services o Build effective working relationships with key internal and external customers, including cross functional partners, thought leaders and patient advocacy groups. o Brand team lead for patient services/adherence activities including HAEGARDA Connect operations, patient assistance programs, co-pay support programs and reimbursement support. o Partner with Patient Services and field sales organization to optimize the patient access program based on direct customer feedback and operational needs. o Manage the internal legal, regulatory, and medical review and approval of new materials to enable responsible and compliant consumer communications. o Manage budgets and closely monitor performance, ensuring cost-effective delivery of all programs.
Qualifications:
Bachelors' degree in business, marketing, communications, life sciences or healthcare discipline; MBA preferred 7
years' experience in sales and marketing or related experience in the pharmaceutical, biotech, or medical device industry 2-4 years product management experience Strong marketing acumen with a solid grasp of marketing strategy, market research, segmentation, brand positioning, and tactical plan development. Experience developing and executing a wide range of successful online and offline tactics, including digital, print, video, and CRM. Exhibiting passion and empathy to build meaningful experiences with consumers by understanding their needs and desires. Experience marketing directly to consumers/patients.
Salary Range:
$100K -- $150K
Minimum Qualification
Brand Marketing & ManagementEstimated Salary: $20 to $28 per hour based on qualifications.
o Under the guidance of the Director of HAE Marketing, the individual will contribute to the annual strategic and marketing planning process for HAEGARDA and BERINERT with input from cross-functional teams, external partners and customers. o Provide direction and guidance to consumer product manager on HAE franchise team o Deliver impactful campaigns that execute via digital, website, mobile, email/CRM and point of care o Optimize the CRM strategy and content development in a manner that integrates the totality of the patient journey to ensure the best possible personalized patient experience. o Identify opportunities to drive opt-ins, optimize patient access and retain patients through technology improvements, strategic partnerships, or program enhancements. o Develop and track the measurement of key metrics for the media mix, consumer engagement, channel effectiveness, and brand performance while linking to script lift and the broader success metrics of the brand. o Provide direction to agency and vendor partners to ensure quality and timely completion of deliverable or services o Build effective working relationships with key internal and external customers, including cross functional partners, thought leaders and patient advocacy groups. o Brand team lead for patient services/adherence activities including HAEGARDA Connect operations, patient assistance programs, co-pay support programs and reimbursement support. o Partner with Patient Services and field sales organization to optimize the patient access program based on direct customer feedback and operational needs. o Manage the internal legal, regulatory, and medical review and approval of new materials to enable responsible and compliant consumer communications. o Manage budgets and closely monitor performance, ensuring cost-effective delivery of all programs.
Qualifications:
Bachelors' degree in business, marketing, communications, life sciences or healthcare discipline; MBA preferred 7
years' experience in sales and marketing or related experience in the pharmaceutical, biotech, or medical device industry 2-4 years product management experience Strong marketing acumen with a solid grasp of marketing strategy, market research, segmentation, brand positioning, and tactical plan development. Experience developing and executing a wide range of successful online and offline tactics, including digital, print, video, and CRM. Exhibiting passion and empathy to build meaningful experiences with consumers by understanding their needs and desires. Experience marketing directly to consumers/patients.
Salary Range:
$100K -- $150K
Minimum Qualification
Brand Marketing & ManagementEstimated Salary: $20 to $28 per hour based on qualifications.
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