Senior Director Global Marketing - Transplant at CSL Limited in King Of Prussia, PA
The Sr Director, Global Marketing Transplant is responsible for the development and execution of global marketing strategies and tactics across the entire Therapeutic Area (TA). These responsibilities cover both in line brands and pipeline products. This role works closely with regional and country teams to ensure global strategies and tactics are pulled through into the market. This role is also a key member of the Therapeutic Area Leadership Team (TALT), contributing to the cross functional development of TA strategy and individual global product strategies. Develop and implement global marketing strategies and tactics for all in line brands in the TA ensuring optimal value and access. This includes 5-year strategic marketing plans containing brand vision, strategic imperatives and tactical execution plans. Develop comprehensive go to market strategies, aligned with regions and countries, for all pipeline products in the TA which includes:
- Commercial blue prints - Value propositions - Global positioning, concepts and messages - Global marketing materials - Global brand guidelines Ensure critical customer insight and market analysis of our own and competitor products for use in analyzing new product opportunities and defining commercial strategies. Create and use customer driven insights to drive identification of innovative life cycle management opportunities for key brands. Education:
BS/BA required, with strong preference for healthcare specialization. MBA or other graduate degree preferred.
Experience:
12
years of relevant experience in the pharmaceutical/biotechnology sales/marketing or related experience, including at least 8 years of product management with launch experience and 5 or more years people management experience. Leadership Capabilities:
Proven leadership, business, financial, negotiation, organizational and interpersonal skills by demonstrating the following competencies at senior leader level:
Think Beyond Incorporates external factors into business strategy Explores how global events and/or industry trends may impact the business and makes appropriate adjustments. Takes timely functional or business unit action based on industry/external insights. Builds and maintains relationships and partnerships with industry and/or patient advocacy contacts to develop outside-in strategies. Seeks and acts on feedback from external sources (e.g. the community, investors, KOLs) to advance and align the business accordingly. Build Bridges Empowers One-CSL Teams Creates an environment where teams are expected to work together in unity rather than us vs. them thinking; holds leaders accountable for working across the business. Builds organizational programs/structures that unify rather than divide even when it may be faster or easier to work within silos, enabling groups to be better than they were apart. Gives autonomy and empowers teams to work together to make meaningful decisions and actions. Unleash Outcomes Creates an environment of decision making and appropriate risk taking Creates an environment that allows employees to make decisions at the right level and take appropriate risks. Emphasizes the importance of taking initiative and acting quickly to capitalize on opportunities. Removes obstacles and helps teams access opportunities to advance the business. Recognizes and rewards leaders whose decisions and appropriate risk-taking move the business forward. Ignite Agility Creates a nimble environment Created an environment where people can openly and fearlessly offer new ideas, no matter how unorthodox. Involves others in the change process so they can embrace and be part of it. Adapts the organization's structures, processes, systems, and culture as needed without getting stuck in old ways of working. Guides the organization to remain flexible in a changing, competitive environment by being a role model for adaptability.
Salary Range:
$200K -- $250K
Minimum Qualification
Brand Marketing & Management, Life SciencesEstimated Salary: $20 to $28 per hour based on qualifications.
- Commercial blue prints - Value propositions - Global positioning, concepts and messages - Global marketing materials - Global brand guidelines Ensure critical customer insight and market analysis of our own and competitor products for use in analyzing new product opportunities and defining commercial strategies. Create and use customer driven insights to drive identification of innovative life cycle management opportunities for key brands. Education:
BS/BA required, with strong preference for healthcare specialization. MBA or other graduate degree preferred.
Experience:
12
years of relevant experience in the pharmaceutical/biotechnology sales/marketing or related experience, including at least 8 years of product management with launch experience and 5 or more years people management experience. Leadership Capabilities:
Proven leadership, business, financial, negotiation, organizational and interpersonal skills by demonstrating the following competencies at senior leader level:
Think Beyond Incorporates external factors into business strategy Explores how global events and/or industry trends may impact the business and makes appropriate adjustments. Takes timely functional or business unit action based on industry/external insights. Builds and maintains relationships and partnerships with industry and/or patient advocacy contacts to develop outside-in strategies. Seeks and acts on feedback from external sources (e.g. the community, investors, KOLs) to advance and align the business accordingly. Build Bridges Empowers One-CSL Teams Creates an environment where teams are expected to work together in unity rather than us vs. them thinking; holds leaders accountable for working across the business. Builds organizational programs/structures that unify rather than divide even when it may be faster or easier to work within silos, enabling groups to be better than they were apart. Gives autonomy and empowers teams to work together to make meaningful decisions and actions. Unleash Outcomes Creates an environment of decision making and appropriate risk taking Creates an environment that allows employees to make decisions at the right level and take appropriate risks. Emphasizes the importance of taking initiative and acting quickly to capitalize on opportunities. Removes obstacles and helps teams access opportunities to advance the business. Recognizes and rewards leaders whose decisions and appropriate risk-taking move the business forward. Ignite Agility Creates a nimble environment Created an environment where people can openly and fearlessly offer new ideas, no matter how unorthodox. Involves others in the change process so they can embrace and be part of it. Adapts the organization's structures, processes, systems, and culture as needed without getting stuck in old ways of working. Guides the organization to remain flexible in a changing, competitive environment by being a role model for adaptability.
Salary Range:
$200K -- $250K
Minimum Qualification
Brand Marketing & Management, Life SciencesEstimated Salary: $20 to $28 per hour based on qualifications.
|
|
 | |
